One Simple Step To Easily Write High Performing Ads For Your Business

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients…

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that.

When we spend money on something we measure the result.

Doesn’t matter if we're spending money on equipment, lunch or vendors - we make sure that we get what we pay for, right?

Well, it's often not the case when people do marketing.

‘This ad is for brand name recognition’

‘We’re focused on top of mind awareness in our market’

‘This campaign is set up to solidify our branding and brand positioning’

This is usually said in a slightly condescending tone designed to make you feel dumb for even asking the question.

Here’s the ugly truth:

“Most businesses throw away at least half of their marketing budget. Maybe even more than half.”

Good news is, there's a formula to tackle this problem.

If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts.

Some might recognize it as ‘Pearson’s Law’.

“What is measured, improves.”

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something.

And then you monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t.

One of the first things I do when I start working with a client is implement this simple rule:

“Every ad we run needs to be measurable, no exceptions.”

No more jargon. No more vague marketing gobbledygook. Measurable, tangible, solid results.

There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.